Pinterest has become such an incredible and valuable tool for bloggers and online entrepreneurs, that it would be illogical not to utilize it. Most of us know Pinterest as the world’s catalog of ideas for recipes, crafts, and DIY projects – but are you using it strategically to increase traffic to your website? Because you should be! Pinterest is a search engine, after all – not a social media platform (like many of us have thought for years!). It can, and will, increase your blog’s traffic – if you use it correctly. My blog is only two months old and I’m already seeing 75% of my traffic coming from Pinterest. One tool in particular, skyrocketed my traffic – giving me the largest spike in traffic I have gotten so far, basically overnight. Curious what magically tool this may be? Read on, my friend.
Most of the pro bloggers right now are receiving something like 50-90% of their blog traffic from Pinterest! That is beyond incredible. Since you’re reading this post, I’m assuming you are an ambitious woman, who already knows the importance of Pinterest for growing your blog – so I will skip that part and dive into the good stuff.
NOTE: If you haven’t created your blog yet, or are just doing research- check out this post first, to set up your blog and learn everything a newbie would need to know before starting a blog. Then head back to this post to start boosting your traffic right away.
Disclaimer: This post may contain affiliate links. That means, at no cost to you, I will receive a small compensation if you purchase something through one of these links. This helps run The Beautified Life and fuel my dream – so thank you! For more info on my disclaimer click here.
1)Create Amazing Pins. (There’s more to it than you think).
First of all, create fabulous pins! This may seem obvious, but there’s more to it than you’d think. There are a few key things that will make your images more appealing to your followers – which will increase traffic to your website.
- Vertical Pins.They tend to do better with Pinterest’s ‘’Smart Feed’’ therefore, become more visible on the feed. Having vertical pins is a must these days. If you use Canva, they are templates all ready to go with the exact dimensions needed for Pinterest graphics.
- Use your brand colors. Try and stick to a few of your brand colors. This will create a cohesive look throughout your boards.
- Use a keyword rich description. Use keywords that you think your ideal audience would be searching. And don’t forget to use those keywords in your image’s alt text, as well as in the description, and on the pin itself.
- Don’t use human faces. For some reason, pins without human faces tend to get pinned more often! This is coming from some of the world’s most successful bloggers. I don’t how why it works, but it does.
- Include a call to action. Have a call to action on your pin, and make sure your website URL is always present, on every pin.
- Schedule your pins. I have seen a CRAZY spike in my traffic since I signed up with TailWind and Board Booster to schedule and loop my pins. It’s recommended to pin at least 30-100 times a day. Who has time for that? Certainly not me. You can use one or the other, but it’s become quite a trend to use both. Something about the combination of both seems to work so well. With Tailwind, you can snag a FREE month here. And you can get your first 100 pins FREE with BoardBooster here.
2) Add a Pin It Button to all images on your blog (for easy sharing.)
How annoying is it when you get to a blog you’re reading, and you want to pin this article to one of your boards for future reference, and they don’t have a ‘’Pin it’’ button?! Incredibly annoying.
Don’t be one of those people.
There are tons of excellent plugins for WordPress that will automatically add a Pin It button to ALL of your images on your blog, for free.
You can’t beat that. And it’s beyond simple.
There’s no excuse these days not to have easily shareable content on your blog.
This will ensure that your blog posts get shared. Without it, you are missing out on a vast amount of shares – therefore, traffic.
Sure, most of us have the Pinterest browser extension – but we shouldn’t need it to be able to share content from your blog.
So, make sure your content is easily shareable for your readers.
3) Join Group Boards (in your niche, of course.)
Group boards are an amazing way to increase your blog’s traffic; especially if you have a smaller following on Pinterest. Think about this: You pin your latest blog posts to your 500 followers on Pinterest, but most of those people won’t even see it. BUT, if you also pin it to a group board (or better yet, several) then you just made sure that a TON more people saw that post. As long as you’re posting to group boards with thousands of followers that is.
It’s free promotion for your blog, so why the heck wouldn’t you use it?
Just make sure you’re only joining group boards that are relevant to your niche.
And always check and follow the rules of each group boards you are accepted into. Some have a limit of 2-5 pins per day, and typically you need to share 80% other people’s content, and 20% your content. Because who wants to see only your content in a group board? It will reflect poorly on you and your business.
Group boards are SO very crucial if you want to use Pinterest to increase traffic to your blog dramatically. I have seen a massive difference with my own blog, after joining various group boards.
4) Switch to a Business Account + Verify your Website.
This should always be your first step.
Converting to a business account is crucial because most of the ways you can strategically use Pinterest rely on you having a business account. Or, if you don’t have a Pinterest account at all, just sign up and click ”business account”, instead of a regular account.
You can convert to a business account by going here. Then, just click ”Already have an account? Convert here.”
It won’t effect anything to switch over, plus the bonus is you will bring all your followers with you. You will also get access to Pinterest Analytics. So you can see which pins are the most popular, how many shares you’re getting, and loads of other neat features.
Then you will need to verify your blog/website.
This will make you look a bit more professional, and it will likely draw more readers to your blog. If you’re unsure how to verify your website (I know I had a hard time of it), then check out this tutorial.
5) Make Your Boards, Descriptions, + images Keyword Rich.
This is pretty significant. Otherwise, nobody is going to find your pins when they search.
After all, Pinterest is not a social media platform; it is a search engine – like Google.
So you must treat it as a search engine.
If you call your board with makeup tips ‘’beautiful things’’, nobody will actually be searching that into Pinterest’s search bar. Keep it simple. ‘’Makeup tips’’ tells people what’s on your board, and then there’s a good chance someone will search and find your boards.
Same with your descriptions. Use keywords that relate to your board name, and you will ensure your boards are visible.
You also must have your keywords in your enticing title, on your Pinterest Graphic.
6) Have A Board Dedicated To Your Website FIRST
This is something that I find is overlooked, quite a bit. Make sure you create a board on Pinterest that is ONLY your content from your website.
And make sure that it is the first board.
You can drag and drop your boards to place them wherever you like.
This will ensure that your content gets seen by your followers and will help to increase your blog’s traffic.
You want your content to be readily available for your followers, always.
7) Have a Kick-Ass Profile
First impressions are everything. Unfairly so, sometimes. But this is an awesome opportunity to show your followers what you’re all about and draw them in.
A few key things to consider..
You don’t have much space here, so it’s vital to pick your words wisely. Keep it professional, but also let your personality shine through. This is where you write who you are, and what your blog is all about. It can be tricky to do this in such a tiny spot – but it’s totally possible.
If you’re a blogger and a virtual assistant, put that in there.
Maybe add a little quirk about yourself in there too.
If you have a freebie, E-book, or course right now, this is the perfect spot to put it!
Most people don’t realize this, but – you can add more in here then your first and last name!
If you’re a blogger, you can add ”blogger” with your name.
My Pinterest profile name is like this: Alee King | Blogger + Freelance Writer. If someone is searching ”blogging” into Pinterest, your profile could come up – just because you added blogger into your name. Since most of my boards are related to blogging, this is especially helpful.
You see this more and more with successful bloggers, as it’s becoming a strategic thing to do.
So don’t miss out on this helpful tip, it can make all the difference.
Your profile picture on any platform is your very first impression, and on Pinterest, it’s no different. You want to make sure you have a headshot or something at least semi-professional. You want to avoid putting anything in your profile picture that isn’t a picture of yourself.
So no business logos or cute graphics.
I get it; times are tough, and you can’t afford to pay a professional photographer. But you can get creative. Put on a cute outfit that reflects you, but also your brand. Ask a friend to take a photo of you. This is sufficient for the time being until you can afford to pay a professional. That is exactly what I am doing until I get around to hiring a professional. 🙂
8) Enable Rich Pins
If you’re not familiar with what rich pins are on Pinterest, I will explain them a bit. Regular pins are like a chicken burger.. and rich pins are like filet mignon on Pinterest.
A regular pin has no headline, author information, pin description or date.
This is a big problem because you could potentially lose out on loads of traffic by not enabling rich pins.
Rich pins allow you to have the author information, pin description, blog post title, and date on every single pin.
This is huge. With rich pins enabled you will see a larger click-through amount, more re-pins, look more professional, and of course see more traffic coming to your site.
I know I immediately saw a difference after I did this.
So how do you enable these magical rich pins you ask?
I have found two blog posts that I found SO helpful in getting this done. There are some more ”techy” ways to do this, but I found there’s a much simpler way to do it. So why stress yourself out fussing over codes when you don’t need too?
After implementing these strategies, I know you will see a BIG difference. It will increase your traffic and make your blog or biz seems more professional. Pinterest has become such an incredible business tool, especially for bloggers – it would be crazy not to take advantage of it.
I have seen such a massive difference since I started following these strategies, and honestly, the thing that has made the biggest difference is when I started using TailWind and Board Booster to schedule my pins. In fact, the next day after I started using TailWind and Board Booster together, I saw a massive spike in my traffic. I went from getting 20% of my blog’s traffic from Pinterest to 70%, OVERNIGHT.
What are some things you have done to increase traffic to your website using Pinterest? I would love to know! Let me know down in the comments.
If you haven’t started a blog yet, I have written a step-by-step tutorial to get your blog up and running in 10 minutes! You can check out that post here.
- Ultimate Beginner’s Guide To Starting a Profitable Blog
- Beginner’s Guide: 12 Surefire Ways To Grow Your Blog’s Traffic
- Choosing a Bloggin Platform: Why WordPress Is Always The Superior Choice
- How I plan to Make a Full-time Income Blogging in 2017 – And How You Can Too
- 5 Crucial Things Every New Blogger Needs To Know
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