Pinterest is truly a game-changer for bloggers and biz owners. It’s definitely my secret weapon. In fact, I see over 70% of my blog’s traffic from Pinterest. If you’re not familiar with Pinterest, it may seem intimidating. But I can assure you, it is straight forward and simple to grasp once you get going. Perhaps, you’ve been using Pinterest for ages, but aren’t seeing any real increase in traffic from it, so you’ve almost thrown in the towel with Pinterest altogether? Whether you’re a complete newbie or an experienced blogger – this post will give you actionable Pinterest tips that you can implement right away – and you’ll start seeing a dramatic boost in traffic. Promoting your awe-inspiring blog posts on Facebook and Twitter is an excellent start, but it’s not enough to give you the boat-loads of traffic you’ve been drooling over. The wonderful thing about Pinterest is that it’s a visual search engine, so virtually any niche can benefit from it.
If you haven’t read my first post on Pinterest, you should head on over here first. It’s more of a beginner’s guide to Pinterest, but there are some genius tips in there that beginners and experienced bloggers can benefit from.
Disclaimer: This post may contain affiliate links. That means, at no cost to you I will receive a small compensation if you purchase something through one of those links. This helps run The Beautified Life – so thank you so much for your support!
1) Create Multiple Pinterest Graphics for every single post.
You may have heard this strategy before, but maybe thought it would be too time-consuming? I can ensure you, it’s worth it!
Creating multiple Pinterest graphics is an incredible strategy that will give you results right away in some cases. This is one Pinterest tip I was slow to catch on too, but now I wouldn’t ever go back.
Not only will this get each blog post out in front of many more eyes, you can monitor each pin to see which pins and designs do better.
This is crucial to your success with Pinterest because you need to know which pins and designs your followers are enjoying the most. Creating perfect pins is also vital.
If you’re unsure how to craft ”perfect pins”, check out this post where I break it down for you.
2) Delete poor-performing pins.
Yes, that’s correct. Delete some pins. But doesn’t this seem counteractive to delete your content, you may ask?
When you strategically delete poor-performing pins, you’re actually doing a gigantic favor to yourself and your biz. You see, Pinterest chooses who they put into their feeds. If you want to appear in your follower’s feeds (heck yes, you do!), then you must think strategically and try and outsmart Pinterest’s ”Smart Feed”.
This will ensure your pins rank in Pinterest’s search.
Take a look at your analytics and see which pins are doing the best, and which ones are doing poorly. If there are certain pins that are getting extremely low re-pins – there is likely a reason for it. There are many reasons why this may be the case, so head on over to this post to get the low-down on creating perfect pins.
So, any pins with 0-5 re-pins or less- delete them. You will start to rank better with Pinterest.
3) Create A Group Board Of Your Own.
Assuming you know the vital importance of joining and participating in multiple Pinterest group boards, I will skip that part.
For the longest time, I did not create my own group board.
But already I have seen massive growth since I began my own group board.
The great thing about group boards is that any new contributors must follow you in order to join. Imagine how many people out there are eager to join group boards? Exactly.
Group boards are a gold mine for gaining new followers, plus they increase your reach tremendously.
Unfortunately, I don’t have a ”before” photo to show you, but as you can see from the massive number of monthly viewers shown above, group boards have been paying off. It wasn’t until I started pinning to over 20 group boards every day with Board Booster, Tailwind, and created my own group board – that I saw this gigantic difference. This is still mind-blowing to me!
Bottom line: Creating your own group boards is majorly beneficial, but for some reason, this isn’t really a common Pinterest tip we are told.
4) Branding Your Boards.
This Pinterest tip is something that I see plenty of bloggers and biz owners ignoring. And I get it. I did too, for a long time.
For those of you who don’t know what I’m talking about, branding your boards is when you create cohesive board covers that all look the same, for all of your boards on Pinterest.
I can’t say what difference this has made for me because I made a few changes to my Pinterest strategy all at once – but I do know that my Pinterest profile looks cleaner and much more cohesive after making the change.
I created my board covers in Canva and used custom dimensions of 217 X 147. (These are the current dimensions, as they recently changed).
As you can see, generating your own board covers creates a nice flowing Pinterest profile and keeps it on brand.
I cannot stress enough how essential it is to have cohesive board covers. I just wish I had realized this sooner.
5) Pin Other Content More Than Your Own.
Now you may have heard of this ”80/20” rule for other platforms. I don’t know much about that rule, other than my own experience and what I’ve seen/heard from fellow bloggers.
But I do know a thing of two about Pinterest.
And when it comes to Pinterest, Pinterest favors pinners who pin other content more than their own.
When you want to increase your followers and increase your blog traffic, it all comes down to how you rank in Pinterest. Similar to ranking in Google, there are certain things that will set you apart from the crowd.
Pinterest’s algorithm decides who is a ”worthy” pinner. You want Pinterest on your side, believe me. If you don’t play by the rules, Pinterest won’t put you in your follower’s feeds.
And we don’t want that.
I know it may seem like you’re bringing traffic to other blogs, but I assure you that this Pinterest tip works.
Basically, Pinterest does not like when you only pin your own content. And other people don’t really enjoy this either.
6) Manually Pin Everyday
That is a very good point.
Why? For one, Pinterest knows when you are genuinely active, and when your pins are 100% automated by an external source.
As I stated above, you want to play by Pinterest’s rules so that they put your content in your follower’s feeds.
Also, when you’re using a scheduler to pin your pins, you’re likely only posting your own content to group boards. I have heard several bloggers admit that they have scheduled hundreds of pins to go out to group boards and forgot to pin to their own boards for a long period of time.
In order to see growth, you must pin to your own boards as well – not just group boards.
Believe me, you will see a massive difference with this one Pinterest tip.
7) Grow Your Pinterest On Autopilot.
This won’t be a new concept to many, but I’m sure there are still loads of bloggers (especially new bloggers) that are still only using Pinterest manually.
Who has the time for that? I know I certainly don’t!
Especially considering you should be pinning 50-100 times a day. Say what?! Yes, 50-100 times a day is optimal. Not only that, but you should be pinning periodically throughout the day – never all at once. Which is why we all need a little assistance in that department.
I use Board Booster and TailWind. Board Booster has an awesome feature where you can loop your pins, so once you set it up, you never really have to fiddle with it again. I love scheduling on Board Booster, but TailWind has the ”Tailwind tribes”, so I use that too.
You can snag a free month of tailwind here. BUT, also – until February 28th at midnight you can score TWO months of free tailwind (1 $30 value) for free. After the 28th that link will get you one month free, so now is a wonderful time to join the TailWind bandwagon.
With Board Booster, you can get your first 100 pins for free here. Then after that, it’s only $5 for 500 pins. And you have so many neat features with Board Booster. I think, if I had to choose one or the other – I would choose Board Booster.
Either way, it’s a smart idea to save yourself the time and energy by automating your Pinterest. Just don’t forget to also pin manually (as I talked about in #6).
Board Booster will tell you the re-pin rate and number of followers for all of your group boards that you are a member of, which makes it easier to figure out which group boards are worth your time.
8) Delete all personal boards that aren’t relevant to your niche.
This one is a biggie. And this is a mistake that I see people making every single day. The moment you start using Pinterest for business, all of your personal boards that are visible to the public need to be thrown out the window.
I know, you just adore that cute baby outfit board and that genius makeup ideas board. Don’t worry, you can still keep those boards.
Just make them ”secret boards”.
I literally have about 30 secret boards. Anything that is not relevant to my niche and my target audience is now a secret board.
I can still pin to them and do everything exactly the same as I would on my regular boards. The only difference is my followers cannot see them.
Your Pinterest boards are now for your followers, not for yourself. As difficult as that may be to swallow, it’s crucial to remember. It all comes down to the fact that everything you write about, and everything you do as a blogger must benefit your readers in some way. I talk about this more in depth in this post.
The hard truth is that your followers are following you for a reason – they do not care about your 57 hobbies. So I suggest you go and delete any irrelevant boards, and fill up your profile with tons of relevant things that your followers are interested in.
9) Create a Pinterest Marketing Strategy and Be Consistent.
If you’ve implemented all of the Pinterest tips and strategies I’ve talked about here and in this post, then all there is left to do is to come up with your own unique Pinterest marketing strategy – and stick to it.
I’m not saying you can’t alter it down the road – definitely, change it to suit your needs and any changes in Pinterest’s algorithm.
But be consistent.
Not only will this help you stay on track, but Pinterest ”rewards” consistent, safe pinners. They do not enjoy spam. So if you’re being consistent and pinning excellent, quality content – you will find your content is being seen by more of your followers.
I hope you’ve learned something new today, and have enjoyed this post. 🙂
For more posts like this, and for exclusive content + freebies in your inbox every Tuesday, don’t forget to subscribe below.
If you haven’t started your blog yet, head on over to this post where I share a step-by-step tutorial walking you through every step of starting a profitable blog.
Until next time,