Pinterest has become such an incredibly valuable tool for bloggers and online entrepreneurs, that it would be illogical not to utilize it.
Most of us know Pinterest as the world’s catalog of ideas for recipes, crafts, and DIY projects – but are you using it strategically to skyrocket your blog’s traffic using Pinterest?
Because you should be! Pinterest is a search engine, after all – not a social media platform (like many of us have thought for years!).
It can, and will, increase your blog’s traffic – if you use it correctly.
My blog was only two months old and I was already seeing 75% of my traffic coming from Pinterest, and to this day that’s still the case!
Not to mention I was already pulling in profit from my blog, which wouldn’t have been possible without Pinterest.
One tool, in particular, skyrocketed my traffic – giving me the largest spike in traffic I have gotten to date, basically overnight.
Curious what magically tool this may be?
Read on, my friend.
Most of the pro bloggers right now are receiving something like 60-90% of their blog traffic from Pinterest!
Since you’re reading this post, I’m assuming you already know the importance of Pinterest for growing your blog – so I will skip that part and dive into the good stuff.
NOTE: If you haven’t created your blog yet, or are just doing research- check out this post first, to set up your blog in 10 minutes with my step-by-step tutorial. Then head back to this post to start boosting your traffic right away.
Disclaimer: This post may contain affiliate links. That means, at no cost to you, I will receive a small compensation if you purchase something through one of these links. This helps run The Beautified Life and fuel my dream – so thank you! For more info on my disclaimer click here
1)Create Amazing Pins. (There’s more to it than you think).
First of all, create fabulous pins!
This may seem obvious, but there’s more to it than you’d think.
There are a few key elements to crafting a ‘Perfect Pin” that your audience will drool over:
- Vertical Pins.They tend to do better with Pinterest’s ‘’Smart Feed’’. Therefore, become more visible on your follower’s feeds. Having vertical pins is a must these days. If you use Canva, there are templates all ready to go with the exact dimensions needed for Pinterest graphics! You can also play around with using even longer pins. I know many bloggers have had huge success with this!
- Use Cohesive Branding. (Your branding). Try and stick to a few of your brand colors. This will create a cohesive look throughout your boards and will also make it easier for people to recognize your brand. This includes your font, too. Try and stick to two different fonts on your pins. Anything more can be confusing, too busy looking, or even unappealing.
- Use a Keyword Rich Description. Use keywords that you think your ideal audience would be searching for. And don’t forget to use those keywords in your image’s alt text, in the description, and on the pin itself.
- Don’t Use Human Faces. Research shows that pins without human faces tend to get pinned more often!
- Include a Call To Action. Have a call to action (CTA) on your pin, and make sure your website’s URL is always present, on every pin. If you have a content upgrade, this is the perfect place to show it off!
You can add something like Elna Cain of Twin’s Mommy has here to show her readers that this post has a freebie. This lures readers to your content by offering them an incentive. You can also see how she has her website URL at the very bottom. There should never be any doubt who the pin belongs too!
- Automate Your Pinning. I have seen a CRAZY spike in my traffic since I signed up with TailWind to schedule and loop my pins and it’s continued ever since. This is a magical tool I was referring too earlier. It’s made a tremendous difference in my blog traffic and income. It’s recommended to pin at least 30-100 times a day. Who has time for that? Certainly not me. That’s why utilizing a pin scheduler like TailWind is essential!
- Use Lots Of White Space. Pins with white space tend to perform better! You don’t want your pin to be chaotic and hard for scrollers to see.
- Create Eye-Catching Headlines. You only have a few seconds before a pinner passes by your pin, so make sure your headline is mind-blowing!
My favorite resources for crafting awe-inspiring headlines are:
- Hubspot’s Fill In The Blank Templates
- Olyvia.co’s 101+ Popular Blog Post Title Templates
- CoSchedule’s Headline Analyzer (it will score your headlines – this is an awesome tool to have tucked away)
- Use Beautiful Images. This may be a no-brainer, but it’s crucial to have outstanding images if you want to create the “perfect pin”. I use a combination of free stock photos, and I also purchase some. My favorite places to purchase premium stock photos is Ivory Mix. Her photos are all stunning, and she has such a vast collection. There really is something for every niche you could imagine in her collection.
2) Add a Pin It Button to all images on your blog (for easy sharing.)
How annoying is it when you get to a blog you’re reading, and you want to pin this article to one of your boards for future reference, and they don’t have a ‘’Pin it’’ button?! Incredibly annoying.
Don’t be one of those people.
There are tons of excellent plugins for WordPress that will automatically add a Pin It button to ALL of your images on your blog, for free.
There’s no excuse these days not to have easily shareable content on your blog.
This will ensure that your blog posts get shared. Without it, you could be missing out on a vast amount of shares – therefore, traffic.
Sure, most of us have the Pinterest browser extension – but we shouldn’t need it to be able to share content from your blog.
Bottom line: Make sure your content is easily shareable for your readers.
3) Join Group Boards (in your niche, of course.)
Group boards have the ability to get your content in front of a heck of a lot more eyes than if you’re only posting them to your own boards.
I know as soon as I started joining relevant group boards in my niche, and posting 50-100 times a day (with Board Booster), I saw a steady increase in pin impressions and traffic back to my blog.
Just make sure you’re only joining quality group boards that are relevant to your niche.
Another thing, just because a board has 50,000 followers does not mean it’s a better board than say a board with 2K followers. Quality over quantity!
Group boards are absolutely essential if you want to use Pinterest to increase traffic to your blog.
4) Switch to a Business Account + Verify your Website.
This should always be your first step.
Converting to a business account is crucial because it allows you to do several things that regular accounts don’t have access to.
If you don’t have a Pinterest account at all, just sign up and click ”business account”, instead of a regular account.
If you already have a Pinterest account, you can convert to a business account by going here. Then, just click ”Already have an account? Convert here.”
It won’t affect anything to switch over, plus you’ll bring all your followers with you.
You will also get access to Pinterest Analytics. Pinterest analytics are wonderful for seeing which pins are the most popular, how many shares you’re getting, how many pin impressions, and much more.
Then you will need to verify your blog/website.
This will make you look a bit more professional, and it will likely draw more readers to your blog.
If you’re unsure how to verify your website (I know I had a hard time of it), then check out this tutorial.
Or you can use this tutorial to help you verify your domain with Pinterest.
Once you have a business account you’ll always need to enable rich pins. Keep reading to find out how and why you need them.
RELATED POST: Ultimate Pinterest Tips To Explode Your Blog Traffic
5) Make Your Boards, Descriptions, + images Keyword Rich.
Using keywords on Pinterest is pretty significant. Otherwise, nobody is going to find your pins when they conduct a search.
After all, Pinterest is not a social media platform; it is a search engine – like Google. Except it’s a visual search engine.
So you must treat it as a search engine.
If you call your board with makeup tips ‘’beautiful things’’, that’s not a phrase somebody looking for makeup tips is actually going to search for.
So they’ll never find you.
Keep it simple. And make sure your boards are called relevant things. Below is what some of my boards look like. As you can see they are named after relevant topics that I know my target audience will be searching for.
Same with your descriptions. Use keywords that relate to your board names to ensure when your target audience is searching, they land on your profile or on one of your pins.
6) Have A Board Dedicated To Your Website FIRST
This is something that I find is overlooked, quite a bit. Even by bloggers who’ve been at it for several years.
Make sure you create a board on Pinterest that is ONLY for your content from your website.
And make sure that it is the first board. This part is key.
You can drag and drop your boards to place them wherever you like. This is also great so you can place your other boards strategically, wherever you want them.
You want your content to be readily available for your followers, always.
This will ensure that your content gets seen first by your followers or anyone who lands on your profile. This small step can increase traffic back to your blog dramatically.
7) Have a kick-ass profile
First impressions are everything. Unfairly so, sometimes.
But this is a wonderful opportunity to show your followers what you’re all about and draw them in.
A few key things to consider…
You don’t have much space here, so it’s vital to select your words wisely. Keep it professional, but also let your personality shine through.
This is where you write who you are, and what your blog is all about.
It can be tricky to do this in such a tiny spot – but it’s totally possible to wow your followers with a few quick sentences.
If you’re a blogger and a virtual assistant, put that in there.
Maybe add a little quirk about yourself in there too.
If you have a freebie, E-book, or course right now, this is the perfect spot to put it!
Most people don’t realize this, but – you can add more in here then your first and last name!
If you’re a blogger, you can add ”blogger” with your name.
My Pinterest profile name is like this: Alee King | The Beautified Life | Freelance Writer & Blogger | Blogging Tips
If someone is searching ”blogging tips”, ”freelance writer”, or ”blogger” into Pinterest, my profile could come up – just because I added a few strategic words to my profile name!
Since most of my boards are related to blogging, this is especially helpful with drawing in my ideal reader.
You see this more and more with successful bloggers, as it’s becoming a strategic thing to do.
So don’t miss out on this helpful tip, it can make all the difference.
Your profile picture on any platform is your very first impression, and on Pinterest, it’s no different. And equally important.
Make sure you have a headshot or something at least semi-professional. Avoid putting anything in your profile picture that isn’t an actual picture of yourself.
So no business logos or cute graphics. You want to humanize your brand.
I get it; times are tough, and you can’t afford to pay a professional photographer. But you can get creative.
Put on a cute outfit that reflects you, but also your brand. Ask a friend to take a photo of you.
This is sufficient for the time being until you can afford to pay a professional.
That is exactly what I am doing until I get around to hiring a professional. 🙂
8) Enable Rich Pins
If you’re not familiar with what rich pins are on Pinterest, I will explain them a bit. Regular pins are like a chicken burger.. and rich pins are like filet mignon on Pinterest.
A regular pin has no headline, author information, pin description or date.
This is a big problem because you could potentially lose out on loads of traffic by not enabling rich pins.
Rich pins allow you to have the author information, pin description, blog post title, and date on every single pin.
This is huge. With rich pins enabled you will see a larger click-through amount, more re-pins, look more professional, and of course see more traffic coming to your site.
I know I immediately saw a difference after I did this.
So how do you enable these babies?
I have found two blog posts that I found SO helpful in getting this done. There are some more ”techy” ways to do this, but I found there’s a much simpler way to do it.
So why stress yourself out fussing over codes when you don’t need too?
Once you’ve implemented these first steps, head over to my newer Pinterest post for even more ways to boost your website traffic!
Pinterest is such a marvelous business tool, especially for bloggers – it would be crazy not to take advantage of it.
I have seen such a massive difference since I started following these strategies, and honestly, what has made the biggest difference is when I started TailWind to schedule my pins and joined numerous group boards.
In fact, the next day after I started using TailWind, I saw a massive spike in my traffic.
I went from getting 20% of my blog’s traffic from Pinterest to 70%, OVERNIGHT. And that has grown dramatically ever since.
What are some things you have done to increase traffic to your website using Pinterest? I would love to know! Let me know down in the comments.
If you haven’t started a blog yet, I have written a step-by-step tutorial to get your blog up and running in 10 minutes! You can check out that post here.
Until next time,
- Ultimate Beginner’s Guide To Starting a Profitable Blog
- Board Booster Tutorial: Accelerate Your Blog Traffic (plus a major time-saving hack)
- Beginner’s Guide: 12 Surefire Ways To Grow Your Blog’s Traffic
- 9 Surprising Reasons You’re Not Getting Any Blog Traffic
- Ultimate Pinterest Tips to Explode Your Blog’s Traffic
- 5 Crucial Things Every New Blogger Needs To Know