Pinterest is truly a game-changer for bloggers and biz owners.
It’s definitely my secret weapon.
In fact, I saw over 70% of my blog’s traffic coming from Pinterest – after I implemented these Pinterest tips.
If you’re not familiar with Pinterest, it may seem intimidating. But I can assure you, it’s straightforward and simple to grasp once you get going.
Perhaps, you’ve been using Pinterest for ages, but aren’t seeing any real increase in traffic from it, so you’ve almost thrown in the towel with it altogether?
Whether you’re a complete newbie or an experienced blogger – this post will give you actionable Pinterest tips that you can implement right away – and you’ll start seeing a dramatic boost in traffic.
Promoting your awe-inspiring blog posts on Facebook and Twitter is an excellent start, but it’s not enough to give you the boat-loads of traffic you’ve been drooling over.
The wonderful thing about Pinterest is that it’s a visual search engine, so virtually any niche or business can benefit from it.
If you haven’t read my first post on Pinterest, you should head on over there first. It’s more of a beginner’s guide to Pinterest that covers all the basics. And shows you how to set everything up.
Ready to explode your blog’s traffic?
Keep reading for game-changing Pinterest tips that’ll grow your Pinterest following, explode your traffic, and gain traction on your blog in no time.
Disclaimer: This post may contain affiliate links. That means, at no cost to you I will receive a small compensation if you purchase something through one of those links. This helps run The Beautified Life – so thank you so much for your support!
1) Create Multiple Pinterest Graphics for every single post.
You may have heard this strategy before, but maybe thought it would be too time-consuming?
I can ensure you, it’s worth it and quite simple in Canva.
Creating multiple Pinterest graphics is an incredible strategy that will give you results rapidly.
This is one Pinterest tip I was slow to catch on too, but now I wouldn’t ever go back.
Not only will this get each blog post out in front of many more eyes, but you can also monitor each pin to see which pins and designs do better.
This is crucial to your success with Pinterest because you need to know which pins and designs your followers are enjoying the most. Creating perfect pins is also vital.
If you’re unsure how to craft ”perfect pins”, check out this post where I break it down for you.
2) Delete poor-performing pins.
Yes, that’s correct. Delete some pins. But doesn’t this seem counteractive to delete your content, you may ask?
When you strategically delete poor-performing pins, you’re actually doing a gigantic favor to yourself and your business.
You see, Pinterest chooses who they put into their feeds. If you want to appear in your follower’s feeds (heck yes, you do!), then you must think strategically and try and outsmart Pinterest’s ”Smart Feed”.
This will ensure your pins rank and show up when people search.
If you have multiples of one identical pin, delete the one with the smallest amount of re-pins.
What happens is, those low re-pins are actually bringing down your whole ‘score” with Pinterest.
If you sign up with Board Booster to schedule your pins, they have other valuable features, such as the ”Pin Doctor”. This Board Booster feature will tell you which pins should be deleted – which will save you loads of time.
Take a look at your analytics and see which pins are doing the best, and which ones are doing poorly.
If there are certain pins that are getting extremely low re-pins – there is likely a reason for it. Look at the design, the pin description, etc.
There are many reasons why this may be the case, so head on over to this post to get the low-down on creating perfect pins.
So, any pins with 0-5 re-pins or less- delete them. You will start to rank better with Pinterest when other pins aren’t dragging you down any longer.
3) Create A Group Board Of Your Own.
Assuming you know the vital importance of joining and participating in multiple Pinterest group boards, I will skip that part.
For the longest time, I did not create my own group board.
But when I did, I saw massive growth.
The great thing about group boards is that any new contributors must follow you in order to join. Imagine how many people out there are eager to join group boards? Exactly.
Group boards are a gold mine for gaining new followers, plus they increase your reach tremendously.
Unfortunately, I don’t have a ”before” photo to show you, but as you can see from the massive number of monthly viewers shown above, group boards have been paying off. It wasn’t until I started pinning to over 20 group boards every day with Board Booster and created my own group board – that I saw this gigantic difference. This is still mind-blowing to me!
RELATED POST: Board booster tutorial: accelerate your blog traffic
4) Branding Your Boards.
This Pinterest tip is something that I see plenty of bloggers and biz owners ignoring.
And I get it.
I did too, for a long time.
For those of you who don’t know what I’m talking about, branding your boards is when you create cohesive board covers that all look the same, for all of your boards on Pinterest.
I can’t say what difference this has made for me because I made a few changes to my Pinterest strategy all at once – but I do know that my Pinterest profile looks cleaner and much more cohesive after making the change.
As you can see, generating your own board covers creates a nice flowing Pinterest profile and keeps it on brand.
I cannot stress enough how essential it is to have cohesive board covers. I just wish I had realized this sooner.
5) Pin Other people’s pins, too
Now you may have heard of this ”80/20” rule for other platforms. I don’t know much about that rule, other than my own experience and what I’ve seen/heard from fellow bloggers.
But I do know a thing or two about Pinterest.
And when it comes to Pinterest, Pinterest favors pinners who pin other content, as well as their own.
When you want to increase your followers and increase your blog traffic, it all comes down to how you rank in Pinterest. Similar to ranking in Google, there are certain things that will set you apart from the crowd.
Pinterest’s algorithm decides who is a ”worthy” pinner. You want Pinterest on your side, believe me.
If you don’t play by the rules, Pinterest won’t put you in your follower’s feeds.
I know it may seem like you’re bringing traffic to other blogs, but I assure you that this Pinterest tip works.
Basically, Pinterest does not like when you only pin your own content. And other people don’t really enjoy this either.
6) Manually Pin Everyday
With the Pinterest scheduling tools like Board Booster being all the hype these days, you may be wondering why the heck you need to bother pinning manually?
That is a very good point.
However, as amazing (and yes, it’s a god-sent) Board Booster is, you need to be manually pinning as well. And engaging on Pinterest physically as much as possible.
For one, Pinterest knows when you are genuinely active, and when your pins are 100% automated by an external source.
They won’t consider you a ”worthy pinner” who gets their pins seen often if you’re not physically active and engaging on the platform – as well as learning how to use a scheduling tool like BoardBooster.
Also, when you’re using a scheduler to pin your pins, you’re likely only posting your own content to group boards. I have heard several bloggers admit that they have scheduled hundreds of pins to go out to group boards and forgot to pin to their own boards for a long period of time.
In order to see growth, you must pin to your own boards as well – not just group boards.
Believe me, you will see a massive difference with this one Pinterest tip.
7) Grow Your Pinterest On Autopilot.
This won’t be a new concept to many, but I’m sure there are still loads of bloggers (especially new bloggers) that are still only using Pinterest manually.
Who has the time for that? I know I certainly don’t!
Especially considering you should be pinning 50-100 times a day.
Say what?! Yes, 50-100 times a day is what most bloggers and business owners are pinning daily.
Pin periodically throughout the day – never all at once. Which is why we all need a little assistance in that department.
With Board Booster, you can snag your first 100 pins for free here. Then after that, it’s only $5 for 500 pins. And you have so many neat features with Board Booster.
As I already mentioned there’s the ”Pin Doctor”, and there are other features to show you when the best time to pin, which pins are the best, and more.
I did use TailWind at one point – but I could not handle having to schedule hundreds of pins every.single.week.
Either way, it’s a smart idea to save yourself the time and energy by automating your Pinterest. Just don’t forget to also pin manually (as I talked about in #6).
Board Booster will tell you the re-pin rate and number of followers for all of your group boards that you are a member of, which makes it easier to figure out which group boards are worth your time.
8) Delete all personal boards that aren’t relevant to your niche.
This one is a biggie.
And this is a mistake that I see people making every single day. If you take one Pinterest tip away today, make it be this one!
The moment you start using Pinterest for business, all of your personal boards that are visible to the public need to be thrown out the window. It’s now about your audience.
I know, you just adore that cute baby outfit board and that genius makeup ideas board. Don’t worry, you can still keep those boards. Just make them ”secret boards”.
I literally have about 30 secret boards. Anything that is not relevant to my niche and my target audience is now a secret board.
I can still pin to them and do everything exactly the same as I would on my regular boards. The only difference is my followers cannot see them. So my profile remains cohesive and on brand.
Your Pinterest boards are now for your followers, not for yourself. As difficult as that may be to swallow, it’s crucial to remember.
It all comes down to the fact that everything you write about, and everything you do as a blogger must benefit your readers in some way. I talk about this more in depth in this post.
The hard truth is that your followers are following you for a reason – they don’t care about your 57 hobbies.
So I suggest you go and delete any irrelevant boards, and fill up your profile with tons of relevant things that your followers are interested in.
9) Create a Pinterest Marketing Strategy and Be Consistent.
If you’ve implemented all of the Pinterest tips and strategies I’ve talked about here and in this post, then all there is left to do is to come up with your own unique Pinterest marketing strategy – and stick to it.
I’m not saying you can’t alter it down the road – definitely, change it to suit your needs and any changes in Pinterest’s algorithm.
But be consistent.
Not only will this help you stay on track, but Pinterest ”rewards” consistent, safe pinners.
They do not enjoy spam. So if you’re being consistent and pinning excellent, quality content – you will find your content is being seen by more of your followers.
I hope you’ve learned some new Pinterest tips today. Now get out there and kick some blogging butt!
If you haven’t started your blog yet, head on over to this post where I share a step-by-step tutorial walking you through every step of starting a profitable blog.
Until next time,
- 7 Tips to Skyrocket Your Blog’s Traffic Using Pinterest (Beginner’s Guide)
- Beginner’s Guide: 12 Surefire Ways to Grow Your Blogs Traffic
- 9 Surprising Reasons You’re Not Getting Any Blog Traffic
- Beginner’s Guide to Starting a Profitable Blog (A step-by-step tutorial)
- 6 Crucial Steps Before Launching a New Blog (The Right Way)